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Jul 15, 2020

WWD: How Rihanna Built Her Fashion and Beauty Empire

Savage X Fenty Important Asset In The Singer’s Portfolio

by Layla Ilchi | Jul 15th, 2020

Over the last few years, Rihanna has proven she’s one of the most successful musicians-turned-entrepreneurs.

While the singer has embarked on several fashion deals throughout her career — including collaborations with Dior, Manolo Blahnik, Stance Socks, Puma and River Island — Rihanna’s stand-alone ventures in the fashion and beauty industries have set her apart from her fellow celebrities.

Her first venture, Fenty Beauty, in 2017 proved Rihanna is a force to be reckoned with when she launched the line with an unprecedented 40-shade foundation range, setting the new standard of diversity and inclusivity that many new and established brands have followed.

Rihanna’s other businesses, lingerie brand Savage x Fenty and fashion label Fenty, have also upheld this ethos, making her a highly respected entrepreneur in the space.

Now that Rihanna is yet again expanding her empire — with beauty brand Fenty Skin, which launches on July 31 — WWD takes a look at her fashion and beauty brands and how she’s created her empire.

Savage x Fenty

Rihanna’s entry into the lingerie space with Savage x Fenty has been just as groundbreaking. The singer launched the brand in 2018 and closed out fashion week that September with an immersive experience that tapped a diverse set of models, including a pregnant Slick Woods who went into labor backstage after the show.

The following year challenged the embattled Victoria’s Secret by hosting a hybrid lingerie fashion show concert that was empowering, entertaining and provocative in the post-#MeToo era. She again debuted the collection on a diverse group of models including Laverne Cox, Alva Claire and Lauren Wasser. The show was later streamed on Amazon Prime Video.

Savage x Fenty has also expanded to TikTok, launching its account in April with the help of Megan Thee Stallion,  who appeared in the brand’s first video dressed in its lingerie dancing to her hit song “Savage” for the viral #SavageChallenge.