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Jan 13, 2021
Vogue: Savage X Fenty Drops All New Collection for Valentine’s Day
by Alice Newbold| Jan 13th, 2021
Rihanna has some thoughts on Valentine’s Day: “Do that thing that you love the most,” she says of putting an individual twist on the Hallmark holiday. “Make it all about you and your boo will benefit. If it makes you feel good and makes you feel sexy, then just do it.”
Memo received? To get you in the mood, RiRi herself models her Savage X Fenty Valentine’s Day collection in a Dennis Leupold-lensed campaign. In particular, the red-hot Candy Hearts lingerie line and Seamless Fishnet edit. “Heart-shaped messages bring a playful and sassy attitude to a collection that is as naughty as it is sweet,” says the brand of the former, before encouraging Fenty fans to “dare to bare in the curve hugging Seamless Fishnet mock neck slip in black caviar and goji berry red.”
To help show off her V-Day spoils, Rihanna has called upon Fenty friends Miguel, Nazanin Mandi, Alek Wek, Chinqpink and Lulu Bonfils to wear the additional Linking Hearts lingerie and the men’s underwear and sleepwear, which builds on last year’s launch. “So whether this Valentine’s Day is for you, for bae, or for play, Savage X has something for every mood,” says the label.
More importantly, there’s Savage X is for every body. With sizes from 32A to 42DD and XS to 3X, plus an affordable £9.50 to £59 price range, the brand’s mission to Fentify our smalls drawers is made all the easier thanks to its inclusivity-first policies. Because of this, there’s only one woman who could overhaul our opinion on the commercially driven marketing exercise known as Valentine’s Day. Oh na na, what’s her name?