The activewear retailer is creating a frictionless shopping experience across channels by Dan Berthiaume |…read more
Feb 6, 2020
The Voice of Retail: Laura Joukovski, TechStyle Fashion Group President talks working with celebrities like Kate Hudson and Rihanna live from NRF in New York
by Michael LeBlanc | Feb 6th, 2020
First up in this episode recorded live backstage in New York City at the NRF Big Show TechStyle Fashion Group President, Global Fashion Brands Laura Joukovski is my guest. Reflecting on her work overseeing JustFab, ShoeDazzle & FabKids and working with celebrities like Kate Hudson and Rihanna, we talk about the nature of celebrity based brands, working with global influencer, and the hard work that makes them a success, how to develop and retail leading edge fashion, subscription business models, and solving the attribution riddle.