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Jan 5, 2019

Retail TouchPoints: Store Operations Superstar

Retail TouchPoints: Store Operations SuperStars

Stores have become more than just a place to buy a product. To be successful in today’s digitally motivated marketplace, stores must offer unique and compelling experiences, giving shoppers a reason to look up from their mobile devices. And it’s not an easy task: bankruptcies continue to rise, Amazon and other marketplaces are challenging the store format, and direct-to-consumer brands are entering the fray with their own brick-and-mortar presence.

In our seventh annual Store Operations Superstar Awards, Retail TouchPoints is recognizing companies that are thinking outside the brick-and-mortar box to bring a refreshed experience to consumers and store employees. This year’s winners are recognized in seven categories:

During a time when a record number of brands have shuttered locations, Fabletics is adding stores and reimagining retail to address how today’s consumers move seamlessly between online and offline experiences. With its OmniSuite POS technology, Fabletics enables customers to shop and transact online to offline without friction. The solution’s connected capabilities begin with Fabletics’ shopping cart solution, called OmniShop, which is agnostic to device, channel or environment, enabling Fabletics to track sales conversion from the fitting room to the online shopping cart. Fabletics has digitized the entire experience by scanning items into fitting rooms and assigning them to the customer’s profile. Then the shopper can communicate with store associates and provide feedback digitally via iPads. Associates in the store also can scan items to either add or remove products from a customer’s cart and allow them to complete the transaction later from any digital device, anywhere.

The solution’s connected capabilities begin with Fabletics’ shopping cart solution, called OmniShop, which is agnostic to device, channel or environment, enabling Fabletics to track sales conversion from the fitting room to the online shopping cart. Fabletics has digitized the entire experience by scanning items into fitting rooms and assigning them to the customer’s profile. Then the shopper can communicate with store associates and provide feedback digitally via iPads. Associates in the store also can scan items to either add or remove products from a customer’s cart and allow them to complete the transaction later from any digital device, anywhere.

The brand’s current fleet of 25 retail locations across the U.S. have thrived in 2018, experiencing a 24% increase in same-store sales year-over-year while contributing to Fabletics’ overall growth as it surpassed $300 million in annual revenue. Fabletics now plans to add another 75 stores, bringing its total international retail presence to 100 locations, including a new concept store in Bellevue, Wash. that debuted in August 2018. The new store offers technology that further enhances the shopping experience. For example, each fitting room is equipped with iPad Pros that feature user generated content showcasing outfit variations based on the items the customer is trying on, allowing shoppers the opportunity to see how others are wearing the item they’re trying. Further, the Bellevue store houses Fabletics’ OmniKiosk solution, a self-serve tool that allows customers to see product details, reviews and pricing by simply scanning an item. OmniKiosk also is rolling out several enhancements in the next few months, including customer account searches where members can look into their order history, sizing preferences and rewards points program.

 

 

 

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