Unique and integrated services to build modern global fashion brands.
Fashion retail, manufacturing and brand building—with its tight margins and relentless bets on trends and timing—have long been difficult to navigate. Our expert services group builds and implements customized solutions that take advantage of digital technology, new markets and changing consumer trends.
Media and Acquisition
ROI Based Media Buying and Analytics
Our vertically integrated media production, buying and analytics teams are a critical part of our DNA. Bringing the art and science of return on investment for creative and media is another unique differentiator that defines us as a 21st Century fashion brand.
Our world class media teams have developed expert disciplines in television buying, social media, search, affiliate and content marketing. This expertise has allowed TechStyle Fashion Group to achieve 50-percent national awareness for brands such as Fabletics within three years of launch.
Everything we do is driven by return on Investment, which is fueled by ensuring our members’ happiness.
Global Technology Organization
At TechStyle, our global technology organization, or GTECH as we like to call it, collaborates with both our brand and expert service teams to:
- Build cutting-edge, personalized customer experiences on our websites
- Ensure seamless user journeys across web and retail experiences
- Support efficient and scalable supply chains
- Leverage visualized reporting to drive growth conversations and strategic decision making
GTECH consists of five groups: Global Product, Engineering, Global Applications, Data Analytics and TechOps. Throughout the organization, we strive to imagine, innovate, and build amazing customer experiences and the technology to support them. While our work at GTECH is essential to the success of TechStyle as a whole, we don’t take ourselves too seriously and always put a strong emphasis on having fun!
Global Product, QA, UI/UX:
Our Global Product Group leads the conversation on customer experience, leveraging product strategy, design, and testing to ensure enjoyable, innovative, and seamless experiences for users.
Our product managers, quality assurance and user interface & experience teams work closely together with the engineering team to form eight total delivery teams, while working closely with business stakeholders across all parts and levels of the organization.
Check out more on the “Bento” section of the FashionOS page!
Our Engineering Group designs, builds, and maintains the ecommerce technology that empowers personalized and seamless customer experience across front end, back end, and mobile experiences. Our engineers collaborate closely with our product teams to create innovative experiences that meet business needs, and our global technology team to build innovative platforms and tools that keep TechStyle a leading tech company in the fashion and apparel industry.
Check out more on the “Bento” section of the FashionOS page!
Our Global Applications Group supports the core expert services teams to create efficient, scalable, and innovative processes across supply chain, retail, and customer service, giving TechStyle a competitive edge. Our global applications teams consist of product, QA, UI/UX, and engineering who work closely with business stakeholders, the product and engineering organizations, and cross functionally with all GTECH teams.
Check out more on the “Evolve,” “Bond,” and “Omnisuite” sections of the FashionOS page!
Our Data Analytics Group leads the conversation on leveraging data to make strategic business decisions, with eight teams across brand specific data, shared data or tooling, and data science. These teams own everything data related from cloud based warehouse architecture and performance to data science algorithm development and strategy-centric visualized reporting.
Check out more on the “Albert” section of the FashionOS page!
Our Technology Operations Group includes IT, fulfillment, retail, privacy and security, and service desk operations who ensure optimal performance of related systems and functions.
The TechOps teams keep all of us at TechStyle afloat by ensuring our databases, websites, and other technologies that support employees, end users and customers are optimally performing.
Global Member Services
Global customer relationship management
Our Global Member Services team is defining a new relationship between customers and the brands they care about. Through proprietary systems and practices, GMS delivers relevant, personalized service that has become the standard of excellence in membership commerce.
A progressive customer experience
GMS builds a progressive customer experience through observation and interaction with our members. GMS compiles customer profiles with unique identifiers to guide content, offers, interactions and recommendations across every brand, giving each member a unique customer journey.
The buying experience does not end with the transaction, it begins that experience while creating an ongoing relationship. From there, the GMS team grows patronage by building trust, offering convenience and measuring improvement.
Global Supply Chain
An innovative strategic weapon
Our Global Supply Chain organization understands that we live in an era of faster product cycles, global competition and heightened consumer expectations. Our teams focus on the most effective and efficient path to higher profitability while maintaining quality. From inbound and outbound logistics to social compliance to quality assurance, we build innovation into the entire manufacturing and delivery process.
With the expansion of our digital supply chain, our global organization leverages its unique technology to anticipate and serve our customer needs. The digital supply chain is an intelligent value driven network that supports new techniques and methods with data analytics to create value and revenue. It enables transparency, unlocks operational efficiencies, navigates interdependence and anticipates opportunities. With the use of predictive analytics in our digital supply chain, we can easily anticipate failure and customer needs, helping us to be a faster, more forward-thinking enterprise.
Global Fulfillment Centers
Deliver faster and more efficiently
Our global fulfillment team uses proprietary hardware, software and processes that get our customers what they want, when they want it.
Through the engineering of our fulfillment centers, TechStyle Fashion Group has built a nimble logistics infrastructure for the delivery of our products across multiple countries. We use the sophisticated tracking, shipping and return systems of our Evolve software suite to improve quality, engage our teams and delight customers. We constantly monitor business unit growth to stay flexible with changes to shipping capacity and inventory storage requirements across the network.
TechStyle Fashion Group has built its fulfillment center operations with predictive analytics, advanced tracking and proprietary mobile-device technologies. Every order from TechStyle Fashion Group websites funnels into our proprietary mobile warehouse-management system, which runs on iOS devices carried by all warehouse workers.
The TechStyle Fashion Group team’s ability to consistently deliver best-in-class services in a digitally disrupted industry depends on a mindset of continued evolution. We are committed to continue building and improving sophisticated tools that maximize revenue while delivering exceptional customer experiences.