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Mar 5, 2020

Forbes: JustFab Pops Up at Create & Cultivate Conference

How the Create & Cultivate conference provides an inclusive space for diverse business owners

by Dominique Fluker | Mar 5th, 2020

On February 22nd, Create & Cultivate brought their highly anticipated conference back to Los Angeles for a one-day event filled with educational and inspiring panels, pop-ups, keynote speakers, mentor power hours, delicious snacks, cocktails, and everything loved about Create & Cultivate experiences. Create & Cultivate is the leading online platform and offline conference for women looking to create and cultivate the career of their dreams. Led by CEO and founder Jaclyn Johnson, the nationwide conference gathers the best in the business, including CEOs, content creators, and celebrities like Martha Stewart, Ashley Graham, Jessica Alba, Meghan Markle, and Kim Kardashian. Through their online platform and curated events, Create & Cultivate offers a 365-day conversation around entrepreneurship and works to advance inclusive conversations that empower women.

This year’s Create & Cultivate LA 2020 conference was presented by Mastercard and exclusive luxury automotive sponsor Volvo. Additional sponsors include OLLY, Bliss, LaCroix, Messenger, NuFace, Pinterest, Nivea, Brahmin, Dr. Brandt, Michael Stars, Caulipower, and many more. Jessica Simpson led the morning keynote and shared her experiences on creating and cultivating her billion-dollar retail businesses. During her keynote, Jessica also touched on the importance of size inclusivity and said, “I don’t ever want to exclude a customer. I’ve been every size there is, and in those moments, I felt I deserved a nice outfit.”

This year’s theme touched on the importance of inclusivity and the power of women coming together to share tips of entrepreneurship and how to successfully build a brand all while celebrating multi-hyphenate moguls like Tia Mowry actress and co-founder of Anser, Daria Burke CMO of JustFab, and Sherry Jhwar Co-Founder Blended Strategy Group. After the conference, Forbes spoke to those panelists of executives and entrepreneurs to receive their insight on how the Create & Cultivate LA conference was incorporating diversity and inclusion top of mind and within their programming.

Fluker: How can the Create & Cultivate conference continue to promote diverse programming?

Daria Burke: By trying to do more of it. Being conscious about diversity and inclusion and making the decision to seek out new voices, different faces, and different experiences, it’s a choice that we have to make every day, and the Create & Cultivate conference team is doing it.

Fluker: How important is it for women of color to start their businesses?

Burke: I think it’s critical for lots of reasons, women of color have so much to add from creating new products and stories. When you look at so much that’s been inspired by women of color in fashion and beauty, it’s inspiring. Women of color are creating new products for brands to solve lots of issues for other people, and it’s not just women of color that are benefiting from it. We must continue to champion diversity and inclusion because those voices need to be heard.