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Mar 10, 2020

Fast Company: Savage X Fenty Named One of The Most Innovative Style Companies of 2020

The 10 most innovative style companies of 2020

by Fast Company | Mar 10th, 2020

The companies that topped this year’s top 10 list are anticipating tomorrow’s trends. Trove is making inroads with brands that want to showcase the long-term value of their clothes by creating a secondhand marketplace for them, while Rebag does something similar for luxury handbags. Rothy’s has defied the direct-to-consumer apocalypse by staying profitable and embracing a more sustainable way to make accessories, and Madewell has stood out from its struggling mall peers by cultivating locals and creating fair-trade lines. Savage x Fenty, Summersalt, and Tommy Hilfiger, meanwhile, aren’t just designing for inclusive bodies, they’re celebrating them.

3. SAVAGE X FENTY

For turning the runway into a televised music-and-dance spectacle

The Savage x Fenty lingerie fashion show, held last September at the Barclays Center in Brooklyn, was part concert and part dance performance, with a dash of fashion thrown in. Halsey debuted her new single and hip-hop heavyweights like Migos entertained the audience, while a diverse array of models, influencers, and activists strutted across the stage. For those who couldn’t attend the show, the entire event is now available on Amazon Prime Video.

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