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Jan 24, 2020
eCommerce Next: How to leverage technology and influencers in the world of Fashion
Video: Laura Joukovski, President of Global Fashion Brands, explains recent trends in the fashion industry in relation to technology
by Alf Alferez | Jan 23, 2020
How to leverage technology and influencers in the world of Fashion?
The world of fashion is undergoing a dramatic shift by leveraging technology and influencers. These two elements not only help in the brand building but also in conversions and personalization. This episode of digital icons looks to understand the unique ways of building a fashion brand through technology and influencers. Join Laura Joukovski, President of Global Fashion Brands, Techstyle Fashion Group as she explains recent trends in the fashion industry in relation to technology.
About Laura Joukovski
Laura Joukovski is President of Global Fashion Brands at TechStyle Fashion Group. In her role, Laura leads three brands under the TechStyle Fashion Group portfolio: JustFab, ShoeDazzle, and FabKids. In addition to leading these three brands, Joukovski oversees all global media and customer acquisition strategies across TechStyle’s portfolio. In her six years with TechStyle Fashion Group, Joukovski has held management roles of increasing responsibility, including Chief Operating Officer of FabKids, General Manager of Fabletics, and Senior Vice President of Global Media and Analytics. Joukovski most recently served as Chief Media Officer, during which time she oversaw a global customer acquisition budget of $125M across TechStyle’s portfolio of brands. Joukovski has played a key role in the development of TechStyle’s Expert Services group, having built the company’s data-driven media buying and global analytics architecture. Joukovski joined TechStyle following the company’s acquisition of FabKids, where she was on the founding team and served as Chief Operating Officer and Chief Financial Officer. Joukovski began her career as a consultant at Booz Allen Hamilton, before joining Levi Strauss & Co as Director of Supply Chain Financial Planning & Analysis. She also served as Chief Operating Officer for Tea Collection, a children’s apparel company.
About TechStyle Fashion Group
TechStyle Fashion Group is a global fashion and lifestyle company founded in 2010 to deliver access, quality and style for unprecedented value. TechStyle Fashion Group uniquely merges advanced technology with the latest fashion trends to offer an entirely new shopping experience to millions of customers worldwide, including five million VIP Members, through a portfolio of apparel, accessories and shoe brands. TechStyle Fashion Group is reimagining the business of fashion through data, personalization and vertical integration to benefit the modern shopper. TechStyle Fashion Group’s brands include JustFab, Fabletics, Savage X Fenty, ShoeDazzle and Fabkids, and are available in 12 countries: the U.S., Canada, the United Kingdom, Germany, France, Spain, Sweden, Denmark, Netherlands, Australia, Belgium, and Austria.