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Dec 30, 2019

CNN: The cultural moments that defined 2019

Rihanna doubled down

by Ananda Pellerin | Dec 30, 2019

This year Rihanna read the fashion rulebook, absorbed it and then promptly ripped it to shreds. Inciting nothing short of gasps with her show for lingerie line Savage X Fenty at New York Fashion Week in September, she did more than pay lip service to inclusivity, featuring models (and non-models) of all shapes, sizes, cultures and gender identities, including Alek Wek, Laverne Cox and Cara Delevingne.

Not one to do things by halves, Rihanna then launched her new clothing label Fenty at a pop-up in Paris during Fashion Week later that month, making her the first black woman to have a brand backed by luxury multinational LVMH, which owns the likes of Louis Vuitton, Christian Dior and Fendi.

She rounded off the year with Fenty winning the Urban Luxe prize at the Fashion Awards in London in December.