Lingerie by Rihanna, Savage X Fenty celebrates fearlessness, confidence, and inclusivity.
About the brand
In the spring of 2018, music and fashion icon Rihanna embarked on her newest venture: lingerie designer. Inspired to create a line of intimates that celebrates and speaks to all shades and shapes, Savage X Fenty celebrates fearlessness, confidence, and inclusivity.
“We want to make people look good and feel good,” explains Rihanna, who approaches Savage X with the same mentality she does all her projects—to make something new and fresh that everyone can relate to and feel confident in. “We want you to feel sexy and have fun doing it.” With offerings ranging from everyday basics to more provocative pieces—Savage X Fenty is lingerie for everyone.
Savage X Fenty lingerie goes live and begins shipping to over 220 countries worldwide offering sizes XS-3X.
After completely selling out of the premiere Spring/Summer collection, Savage X restocks its bestsellers and introduces more new arrivals for eager consumers.