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Co-founded by Kate Hudson, Fabletics offers high-quality fashion forward activewear for women at great prices.

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About the brand

TechStyle Fashion Group launched Fabletics with Kate Hudson after they saw a gap in the activewear marketplace: there were plenty of luxury brands, but none that offered stylish and high quality gear at an accessible price point.

Fabletics offers high-quality, fashion-forward activewear for women. From premium training gear to performance-inspired swimsuits and lifestyle dresses, our designs embody the core principles of fit, function and style – all at great prices. This is where the inspiration starts. Beyond the clothing, we foster a community of people who embrace our mantra – “Live Your Passion” – every day.


Launch date
October 2013
over 1 million
Primary Product
Social followers
over 4 million
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Brand milestones

To create activewear for every (body)

Growth goals

As we expand the brand globally, we strive to appeal to women of all shapes, sizes, ages and attitudes. We aim to dress and inspire the broadest range of women with a lifestyle product that helps them look and feel great, while inspiring them to live a healthy lifestyle,