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May 2, 2017

Article: TechStyle’s Kira Cohen Balances Public Relations and Motherhood

TechStyle’s Kira Cohen Balances Public Relations and Motherhood

Reprinted from By Rachel Warrick on Apr 27, 2017

Kira Cohen

Kira Cohen, public relations director and mom of one, has learned how to balance her high-powered job in the fashion industry with taking care of her 3-year-old son. Heading up publicity for JustFab and ShoeDazzle under the TechStyle Fashion Group for nearly two years means she spends her days in the office overseeing two flourishing brands and her nights and weekends with her family—all while maintaining an envious yet relatable social media presence. However, this impressive work-life balance has not always been the case.

After working as a branding agent for six years, she decided that she needed a lifestyle change so she could spend more time with her son. “I loved doing that, but it didn’t allow me much balance in my life,” Cohen says. When a position opened up under TechStyle, she jumped on the opportunity. “The woman interviewing me (now my boss), let me know she was a parent as well and that the company actively supports its employees in being just that. When the stress and anxiety over being a parent was removed, my entire professional ability shifted.”

This shift in mentality and work environment is obvious in Cohen’s accomplishments since taking on her new role. In just 18 months, Cohen has overseen successful rebrands of JustFab and ShoeDazzle, as well as multiple talent deals and strategic partnerships—the most recent of which was one of the company’s most successful and innovative partnerships to date: a collaboration with the hilarious social media account @Betches promoting body positivity.

Cohen tells us how she leads by example as a boss and a parent.

As a mother as well as the director of PR for JustFab and ShoeDazzle, how do you make it all work?

One day at a time. It sounds cliché, but it’s important to not think too far ahead to the point where the balance seems unattainable because that is attainable. I am lucky to work somewhere that truly respects its employees and their families and allows them the opportunity to parent in peace.

When did you first feel successful?

Probably as far back as my very first job. I am from a very small town, so when I responded to an ad on Craigslist for a PR internship in Los Angeles and received an offer, I packed everything I owned in garbage bags and drove to LA to take the job. I ended up getting offered a role as an assistant the same week and was doing a press tour with a big celebrity a week later. It almost didn’t feel real. Getting my first paycheck and all of the work I did within that first year was my first “Wow, I’m really doing this” moment.

Kira Cohen and Son

What’s your advice for moms who are looking to make an impact and take on a leadership role in their workplace?

Confidence is key. Know your worth and believe in your ideas as well as your contribution to the company. The moment I shifted away from thinking, “I’m lucky to have this company,” and started thinking, “This company is lucky to have me, and I am lucky to have them,” my career changed. In PR, you know and promote your brand’s worth. Doing the same for yourself will help you to move up in your career as well as give you pride in your personal life and your role as a mother.

Has there been anything about working in PR for TechStyle that surprised you or inspired you in a way you didn’t expect?

The culture here has both surprised and inspired me. Before working here, I felt like it was really hard to be a mom because I was always spread too thin. Facing challenges as a parent is always hard, and when you add the pressure of feeling like you are putting your career in jeopardy it causes a lot of anxiety. My son had a pretty intense scare last year and was hospitalized for a week. My company (mid-launch of its new name as TechStyle) stopped what they were doing to not only pick up all of my work so I could focus on him but also sent dinner to the hospital room and checked in with me daily. I remember crying tears of joy because I knew then that I was supported and would be able to focus 100 percent on him. My work became much better because I was suddenly empowered by my life. I can honestly say I enjoy going to work every day and I am able to do work I am proud of.

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