14 Apr 2021
Brides: Savage X Fenty Releases First-Ever Bridal Collection
Rihanna is giving the people what they want! by Tessa Petak | Apr 14th, 2021…
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our mission
Creating the world’s most innovative and admired fashion businesses
what we do
TechStyle Fashion Group is a fashion incubator with a proven track record of building and scaling digital-first, membership-based brands. Our platform has successfully developed and exited some of the world’s most renowned fashion brands, including Fabletics, Savage X Fenty and global fashion brands, JustFab, ShoeDazzle and FabKids, which have spun off to become three independently-operated, high-growth businesses.
how we do it
The TechStyle platform sits at the intersection of Silicon Valley and Fashion Avenue where design, technology and innovation combine to deliver brands built for the 21st century. As one of the world’s most successful fashion incubators, our approach reimagines fashion retail by integrating data science, personalization and membership commerce into every aspect of brand building.
growth
Our evolution
FEB 1/10
2010
JustFab Founded
Justfab launches as one of the world’s first fast-fashion membership programs for footwear.
2/10
2011
JustFab EU Launches
JustFab opens its first office in Berlin, marking the brand’s global expansion.
JAN 3/10
2013
FabKids Joins the Family
TechStyle Fashion Group acquires San Francisco-based FabKids, expanding the portfolio to the children’s fashion market.
AUG 4/10
2013
ShoeDazzle Acquired
TechStyle Fashion Group acquires ShoeDazzle, allowing the brand to scale on our membership-commerce platform.
OCT 5/10
2013
Fabletics Launches
TechStyle Fashion Group partners with film star and healthful living advocate Kate Hudson to launch the Fabletics active-wear brand, reimagining fashion-forward fitness clothing.
SEP 6/10
2015
Fabletics Opens First Retail Location
Fabletics opens its first brick-and-mortar store, marking the brand’s expansion into retail.
AUG 7/10
2016
JustFab Rebrands to TechStyle Fashion Group
Name change highlights platform focus on building high-value fashion brands and efficiently distributing them to customers across the globe.
MAY 8/10
2018
Savage X Fenty Launches
TechStyle Fashion Group partners with Rihanna to create a lingerie brand that celebrates fearlessness, confidence and inclusivity.
SEP 9/10
2019
Savage X Fenty Partners with Amazon for NYFW Show
Savage X Fenty partners with Amazon for the brand’s first iconic body-inclusive fashion show.
APR 10/10
2020
Fabletics Men Launches
Fabletics partners with actor Kevin Hart for its category expansion into Men’s Activewear.
growth
Growth
strategy
TechStyle Fashion Group was one of the first companies to build, launch and scale brands online, starting in the fast-fashion footwear category. From there, we expanded into apparel, accessories, women’s and men’s activewear, intimates and kids. Our exceptional growth is fueled by our ability to incubate new brands, extend product lines, expand internationally and innovate repeatedly in omni-channel commerce.
10/2015 - 2,000,000 Active Members
10/2016 - 4,000,000 Active Members
12/2017 - 5,000,000 Active Members
2/2020- 5,500,000 Active Members
our culture
Social Responsibility
Our goal is to reimagine the fashion business in ways that enhance the lives of our customers and of all those involved in our products’ creation.
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growth
What’s new
with us
7 Apr 2021
Business of Fashion: SVP of Retail Ron Harries On Post-Pandemic Stores
Take a look inside the post-pandemic store by Cathaleen Chen | Apr 7th, 2021…
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