Rihanna is giving the people what they want! by Tessa Petak | Apr 14th, 2021…read more
Creating the world’s most innovative and admired fashion businesses
what we do
TechStyle Fashion Group is a fashion incubator with a proven track record of building and scaling digital-first, membership-based brands. Our platform has successfully developed and exited some of the world’s most renowned fashion brands, including Fabletics, Savage X Fenty and global fashion brands, JustFab, ShoeDazzle and FabKids, which have spun off to become three independently-operated, high-growth businesses.
how we do it
The TechStyle platform sits at the intersection of Silicon Valley and Fashion Avenue where design, technology and innovation combine to deliver brands built for the 21st century. As one of the world’s most successful fashion incubators, our approach reimagines fashion retail by integrating data science, personalization and membership commerce into every aspect of brand building.
Justfab launches as one of the world’s first fast-fashion membership programs for footwear.
JustFab EU Launches
JustFab opens its first office in Berlin, marking the brand’s global expansion.
FabKids Joins the Family
TechStyle Fashion Group acquires San Francisco-based FabKids, expanding the portfolio to the children’s fashion market.
TechStyle Fashion Group acquires ShoeDazzle, allowing the brand to scale on our membership-commerce platform.
TechStyle Fashion Group partners with film star and healthful living advocate Kate Hudson to launch the Fabletics active-wear brand, reimagining fashion-forward fitness clothing.
Fabletics Opens First Retail Location
Fabletics opens its first brick-and-mortar store, marking the brand’s expansion into retail.
JustFab Rebrands to TechStyle Fashion Group
Name change highlights platform focus on building high-value fashion brands and efficiently distributing them to customers across the globe.
Savage X Fenty Launches
TechStyle Fashion Group partners with Rihanna to create a lingerie brand that celebrates fearlessness, confidence and inclusivity.
Savage X Fenty Partners with Amazon for NYFW Show
Savage X Fenty partners with Amazon for the brand’s first iconic body-inclusive fashion show.
Fabletics Men Launches
Fabletics partners with actor Kevin Hart for its category expansion into Men’s Activewear.
TechStyle Fashion Group was one of the first companies to build, launch and scale brands online, starting in the fast-fashion footwear category. From there, we expanded into apparel, accessories, women’s and men’s activewear, intimates and kids. Our exceptional growth is fueled by our ability to incubate new brands, extend product lines, expand internationally and innovate repeatedly in omni-channel commerce.
Our goal is to reimagine the fashion business in ways that enhance the lives of our customers and of all those involved in our products’ creation.