11 Jun 2018
Profile: Ryan Heller, VP of Customer Acquisition
“It’s About Listening to the People” – Ryan Heller Ryan Heller is TechStyle’s Vice President…
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our mission
To reimagine the fashion business by creating the world’s most innovative and admired fashion company
what we do
TechStyle Fashion Group is comprised of high-value membership driven fashion brands supported by a community of more than 5 million active members. Our members buy from us because we bring them personalized, on-trend style at an amazing value.
how we do it
We thrive in a Silicon Valley inspired work environment where design, technology and innovation are the driving forces behind the company.
By integrating data science, personalization and membership commerce, the company has reimagined the entire business cycle of fashion retail
growth
Company stats
Company stats
Q1 2018
- 5M Members
- 85M Products shipped
- 12 Countries
- 17M Facebook fans
- 2.5M Referred by friends
- 25x Customer visits/year
Customer stats
Q1 2018
- 99% Voice answer rate
- 87% Calls answered in 30sec or less
- 04:57 Average call length
- 00:19 Average wait time
- 00:12 Average response time
- 07:00 Average chat length
Company stats
Q1 2018
- 5M Members
- 85M Products shipped
- 12 Countries
- 17M Facebook fans
- 2.5M Referred by friends
- 25x Customer visits/year
Customer stats
Q1 2018
- 99% Voice answer rate
- 87% Calls answered in 30sec or less
- 04:57 Average call length
- 00:19 Average wait time
- 00:12 Average response time
- 07:00 Average chat length
growth
Our evolution
FEB 1/15
2010
JustFab Founded (AKA Just Fabulous)
Justfab launches as one of the world’s first fast-fashion membership programs for footwear.
Mar 2/15
2010
Bento Commerce System Launches
Our enterprise membership-commerce system launches, powering expansion across Europe, Australia and Canada.
JUN 3/15
2011
Warehouse Management System Launches
The launch of EVOLVE, our enterprise mobile fulfillment system, which manages global supply chain and fulfillment.
MAR 4/15
2011
Kentucky Fulfillment Center Opens
First fulfillment center opens. Initially covering 100,000 sq. ft., it will expand to more than 800,000 sq. ft. as company grows.
APR 5/15
2012
Willkommen! JustFab Comes to Germany
TechStyle Fashion Group opens distribution center in Germany to service European consumers.
APR 6/15
2012
JustFab Expands to Canada
TechStyle Fashion Group distribution center opens in Ontario to service Canadian consumers.
OCT 7/15
2012
JustFab Expands to the UK
TechStyle Fashion Group opens UK offices to expand European marketing.
JAN 8/15
2013
FabKids Joins the Family
TechStyle Fashion Group acquires San Francisco-based FabKids, expanding the portfolio to the children’s fashion market.
JUL 9/15
2013
JustFab Expands to Spain and France
TechStyle Fashion Group opens offices in Spain and France and begins executing local marketing campaigns across Europe.
AUG 10/15
2013
ShoeDazzle Joins the Family
TechStyle Fashion Group acquires ShoeDazzle. Deal allows brand to scale on our membership-commerce platform.
OCT 11/15
2013
The Launch of Fabletics
TechStyle Fashion Group partners with film star and healthful living advocate Kate Hudson to launch Fabletics active-wear brand, reimagining fashion-forward fitness clothing.
AUG 12/15
2015
OmniShop System Launches
OmniShop enterprise-retail system launched, powering seamless, omni-channel membership commerce.
AUG 13/15
2015
Personal Styling System Launches
Launch of “InHOME” enterprise personal styling system that pairs sophisticated algorithms with personal stylists for better, smarter shopping experience.
AUG 14/15
2016
BOND CRM System Launches
BOND enterprise system launches for customer management, allowing for globally distributed customer service teams.
AUG 15/15
2016
JustFab rebrands to TechStyle Fashion Group
Name change highlights platform focus on building high-value fashion brands and efficiently distributing them to customers across the globe.
growth
Growth
strategy
TechStyle Fashion Group was one of the first companies to to bring fast fashion online and to launch the fast-fashion footwear category. From there, we began offering jewelry, handbags and apparel. Our exceptional growth is fueled by our ability to incubate new brands, extend product lines, expand internationally and innovate repeatedly in omni-channel commerce.
11/2014 - 1,000,00 Active Members
10/2015 - 2,000,000 Active Members
10/2016 - 4,000,000 Active Members
12/2017 - 5,000,000 Active Members
our culture
Social Responsibility
Our goal is to reimagine the fashion business in ways that enhance the lives of our customers and of all those involved in our products’ creation.
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growth
What’s new
with us
14 May 2018
Retail Touch Points: How TechStyle Fashion Group Optimizes Personalization With Continuous Testing
From Retail Touch Points For most retailers, one-to-one personalization is a goal to work towards…
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